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6 Ways to Improve Customer Service
How well do you look after your customers? Most companies probably think they do a good job, but the addition of technology into large, national call centers has caused many organizations to focus on technology solutions as opposed to people solutions. ...Continue

Customer Service: A Matter of Common Sense
There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy. Consider: The managers of two...Continue

Customer Service - The Infection of Mediocrity
In recent months, I've had the worst experiences with my phone company, the post office, my bank, fast food drive through services, the grocery store, department stores and local gas stations. I expect to receive what I pay for. I expect that what I...Continue

Putting The Serve Back Into Customer Service
Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap. Last week I had the opportunity to speak at the Lumbermen's Merchandising Corp. annual sales meeting in Dallas. The meetings...Continue

The Golden Rules For Providing Good Customer Service
Last night I was at my computer and a Skype chat window opened up with a link in it from a stranger. I clicked the link and was taken to one of those "You would have to be crazy to pass up this business opportunity" sites. You know, the kind with great...Continue

What the Taco Bell Manager Taught Me About Customer Retention
I didn't plan to get a marketing lesson. I really just wanted a steak chalupa! But as I went through the Taco Bell ordering line, my day took an interesting twist. I've always been one to give compliments when they were due. So, after receiving repeatedly...Continue

 

Customer Service - A Lost Art?


Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different?

Why is it that when we actually DO receive excellent customer service that it makes such an impression on us that we usually choose to go back? Why - because the occurrences are so few and far between!!!

As a home business owner, it is imperative to my business that customer service is ALWAYS a top priority. Remember the saying: “If you don’t take care of your customer, somebody else will”. I’m sure you have read or heard it somewhere before.....and how true it is.

Here are a few ways to improve customer service at your business:

1) SMILE - Sounds too simple, right? As a customer, would you prefer to be serviced by a smiling face, or a scowl that would befit a guard dog?

2) LISTEN - Always be slow to speak and quick to listen. Let customers express themselves without you trying to do it for them. Nobody likes being interrupted.

3) DON’T BE TOO PUSHY - Yeah, I know - the bottom line is sales, right?

There is a fine line between suggesting products/services and pushing them down a customer’s throat. If you are too pushy, your customer will probably walk away and take their business elsewhere.

4) PHONE ETTIQUETTE - Whether you are answering or initiating a call, always remember who the customer is. Be polite. Try “Yes sir/ma’am” instead of “yeah” and “nope”. If you don’t have an answer for your customer - offer to do some research to find what they are inquiring about.

5) THANK YOU - ALWAYS thank your customers. Even if you could not help them or they decided not to purchase from you. Leave them with a positive impression of your business before they leave.

6) TRAINING - Train your employees. Don’t let an untrained employee ruin your track record of excellent customer service. Train your employees on-the-job for as long as necessary to teach them good customer service.

“And as ye would that men should do to you, do ye also to them likewise”

Luke 6:31

In conclusion: Customer service may be THE most important aspect of your business plan. I know of many people who are willing to pay a little more for a product or service in order receive excellent customer care. Price, advertising, and location are all vital to a business---- but whatever you do, don’t overlook the all-important “Good Customer Service”.

2004 © Born-Again Bargains


http://www.bornagainbargains.com

Craig Binkley – husband, father and home business owner assisting in the restoration of the “traditional” family through home business ownership.

 
 
 
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