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6 Ways to Improve Customer Service
How well do you look after your customers? Most companies probably think they do a good job, but the addition of technology into large, national call centers has caused many organizations to focus on technology solutions as opposed to people solutions. ...Continue

Customer Service - A Lost Art?
Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different? Why is it that...Continue

Customer Service - The Infection of Mediocrity
In recent months, I've had the worst experiences with my phone company, the post office, my bank, fast food drive through services, the grocery store, department stores and local gas stations. I expect to receive what I pay for. I expect that what I...Continue

Putting The Serve Back Into Customer Service
Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap. Last week I had the opportunity to speak at the Lumbermen's Merchandising Corp. annual sales meeting in Dallas. The meetings...Continue

The Golden Rules For Providing Good Customer Service
Last night I was at my computer and a Skype chat window opened up with a link in it from a stranger. I clicked the link and was taken to one of those "You would have to be crazy to pass up this business opportunity" sites. You know, the kind with great...Continue

What the Taco Bell Manager Taught Me About Customer Retention
I didn't plan to get a marketing lesson. I really just wanted a steak chalupa! But as I went through the Taco Bell ordering line, my day took an interesting twist. I've always been one to give compliments when they were due. So, after receiving repeatedly...Continue

 

Customer Service - A Sweet Essence

Due to unusually heavy call volume, our customer service agents are busy helping other customers. Your wait time is approximately 15 minutes. Please continue to hold...Please continue to hold...Please continue to hold...

First let us specifically define customer service. It is the performance of a duty or responsibility due to a customer as a result of selling them a product or service.

We must distinguish between customer sales and service versus customer service. Whereas customer sales and service is largely concerned with selling an additional item or an additional service subsequent to an initial sale, customer service is mainly concerned with customer care.

True customer service is synonymous with "ACCOMMODATION". When we sell a product or a service we accept the responsibility and the obligation to potentially provide our customers with a broad range of possible actions. These actions we define as customer service and may include necessary "ACCOMMODATIONS" to make the initial product or service reasonably useful in the way it was intended and in the way that it was marketed.

"Due to unusually heavy call volume our customer service agents are busy helping other customers. Your call is important to us. Please continue to hold... Please continue to hold... Please continue to hold..." WILL SOMEONE STOP THIS INSANITY !!! No article on customer service would be complete without addressing automated telephone systems. We are all consumers. It does not matter what else we do, whether we are manufacturers or clerks or customer service agents. We should make ourselves available so that our customers can speak with us. Nothing beats face to face contact but the next best thing is a person's voice. Overall, I believe that automated phone systems may be the worst single tool ever invented for all of us as consumers. There are a very few select companies whose systems serve us well by pointedly and quickly getting us fast service. But the vast majority of these automated telephone systems are nothing more than roadblocks to consumers. We have all been there and have been frustrated all too often. You might as well try to call the president of the United States.

WE, ALL OF US, ARE PUTTING EACH OTHER ON HOLD ON THE TELEPHONE LINE... !!! Why not hire a live breathing caring human being who knows their job depends on their customer. This is not rocket science !

When was the last time that you received outstanding customer service? Did you feel like you wanted to do more business with that company ? Did you like the people who were helping you ? Right there is one of the most powerful forces in customer service - customer loyalty and retention. What else is there in business with such a sweet essence ?

- Jim Hoyle

About the author:

Since 1979 Jim Hoyle has owned and operated Lamp Outlet - North Carolina's Most Unique Table Lamps, Floor Lamps and Antique Lamps - Antique lamps and exclusive new unique table lamps and floor lamps. Contact Jim at junguljim@bellsouth.net or his company's website www.hoylelamps.com.
 
 
 
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