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Butchering Customer Service
It’s one thing to be attentive and meet customers’ needs; it’s another to be so present and "in their face" that customers think you want them to adopt you.  If you understand the difference, your customers will continue to reward you with loyalty. ...Continue

“Getting Back to Basics: A Customer Service Tale”
One hot summer day my daughter and I ventured to our local craft store with one mission in mind – purchase velvet covered coloring panels called fuzzy boards. Little did we know this...Continue

Internal Customer Service – The Key To Productivity & Growth
Customer service is the foundation on which businesses are created. Unless you understand your customers and treat them with respect, you will go out of business. That is a well-known fact....Continue

Outstanding Indian Call Center Customer Services: The Key To Success
India is a well-known country in the field of call center industry than its counterpart elsewhere in the world. In fact it is noted by the industry association Nasscom that Indian call centers employ as much as 160,000 call center professionals and many...Continue

Show Your Customers You Care
I recently went to a major computer/electronics store to buy an expensive software package. I felt good that I was able to find the software at a substantial discount. But by the time I was through paying for my purchase I never wanted to come back to the...Continue

Why hasn't customer service improved despite the profusion of databases and technology?
Let's not get confused here. Databases and technology are tools that we can use in our businesses. There has been a lot of emphasis on Customer Relationship Management recently which is very much about using this technology. But what has this got to...Continue

 

Great Customer Service Is The Foundation Of Business Success

Customer Service: fundamental to success... but so often forgotten. No matter what you're selling, widgets or copywriting services, business success is built on satisfying customers -- one at a time. It's about delivering great customer service.

Repeat business and referrals are fundamental to maximum long-term growth and profitability. After all, repeat buyers and referrals are the most profitable sales you can generate. If every customer is a one-time buyer only, you'll need to consistently fill the pipeline with fresh new prospects to make any sales at all. Providing exceptional customer service significantly increases the odds of subsequent purchases.

As merchants, we need to bend over backwards to satisfy those who patronize our businesses. This means giving the customer the benefit of any doubt. Provide the kind of courtesy, attentiveness and service you expect and are entitled to when you're the buyer. Play the role of the buyer and upgrade your customer service accordingly.

Nobody wants an unsatisfied customer - unless they're not worth having (thankfully, this is rare, though problem customers do exist). No reasonable businessperson wants her name and reputation dragged through the mud. The easiest way to prevent this kind of occurrence is to take good care of those you serve.

The worst thing any business owner can do is to not respond to emails and phone calls. Ignoring calls only makes matters worse as customers feel neglected or abandoned - usually after spending a fair amount of cash. When ignored repeatedly, a disappointed customer's frustration and stress level can build to the boiling point.

Keeping in touch with customers is vitally important.

When I'm working on a copywriting project, I often exchange numerous emails with my client, providing frequent updates, getting clarification, and asking probing questions that lead to greater insights and more persuasive sales copy. It also helps foster good feelings and helps solidify the client/provider relationship. People want to know that I'm busy working on their project - not everyone else's.

Customer dissatisfaction is most often due to a lack of communication. Someone didn't get what she anticipated. The product didn't live up to its promise. There was a misunderstanding as to what products or services would be delivered and at what price.

In the copywriting business, it might be that key issues were missed... the emphasis was off base... or the angle taken wasn't the best fit for the market or product.

Whatever the case may be, most competent copywriters will tweak or modify the copy to suit the client. When it completely misses the mark, they'll offer a re-write without any additional charge. Refusing to do so doesn't make sense, as it leaves the buyer feeling ripped off and unfulfilled with their purchase.

It's all about satisfying those who keep us in business. Customer service is an essential ingredient of any long-term business success.

A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com



About the author:

Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com
 
 
 
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