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Think Positive - Care for your Customers
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please send a
courtesy link or email where you publish to:
support@multiplestreammktg.com
Think Positive - Care for your Customers By Abe Cherian
Copyright ? 2005
Operating a business on a daily basis dealing with customers
can actually be frustrating and they often don't make it easy
for you and your employees to treat them nicely.
You need to remember where all your revenue and sales come from
for your business. Every dollar in sales that your business gets
comes from these customers that can sometimes be frustrating.
You want to treat them well and hope that maybe they'll return
another day happy and satisfied and bring family and mends.
The old saying, "The customer is always right", is really not
true. One unhappy customer, through word of mouth, can translate
into a lot of lost customers. Just because customers aren't
telling you how good you are, often times you think, "Everything
must be okay." They may not come to you and say, "That was a
horrible experience, but they might tell their family and
friends that." Silence is not golden.
Each person really has different theories on this, but they have
the potential to tell just one or many other people positive or
negative things about your business. Look at a happy customer as
free advertising. You might already know how much it costs for
advertising.
It's been said that an unhappy customer will tell a minimum of
1-10 people their negative experience. Think about that. 1-10
people automatically not doing business with you. That might
change the way you respond to someone. Just maybe a receptionist
having a bad day and being rude on the phone - that person
telling 1-10 people about that and they will never do business
with you.
The first step to a better relationship is to realize customers
aren't different from anyone else. They are people with
feelings, reactions, wants and desires. They've been studied for
the last 50 years and during that time, more than any other time
in history. It's your job to understand human drive, passions,
emotions, fears and target those emotions.
You want to always be looking for a response from them good and
bad. Every bad response you get from a customer is an
opportunity to improve.
The second step is to reverse your "Money Plan" that is always
thinking of them as money machines. You want to think, "How can
you get them more - better - faster - easier - less expensive -
higher quality - longer service- better benefits - more options
- and more desirable things that they want?"
In order for this to work you must think of your profit will
come as long as you are running the business properly. You can't
think like this for long without ending up with more value in
your business or product or service. A greater number of
customers that are doing more business with you, doing it more
frequently, and they're doing it more often for a longer term
and they're giving you referrals. Treat your customers like you
want to be treated.
About the author:
Abe Cherian is the founder of Multiple Stream Media, a leading
performance-based Internet advertising company dedicated in
helping small businesses create online presence, brand
recognition and online automation. Main company web site:
http://www.multiplestreammktg.com
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